In April this year, Humane, a company founded by former Apple employees, introduced the AI Pin, its first screenless wearable AI device. Priced at $699, the device also requires an additional $24 monthly subscription fee. According to internal sales data reported by The Verge, from May to August, the number of returns for the AI Pin has surpassed the number of sales. So, why did the AI Pin struggle?
Humane AI Pin Receives More Returns Than Sales in Last Three Months
A source with direct access to sales and return data reveals that by June, approximately 8,000 AI Pins had not been returned; however, around 7,000 devices remain with customers today. The data shows that Humane’s total revenue from AI Pin and its accessories is about $9 million. With a total of around 10,000 AI Pins sold, this figure represents only about 10% of Humane’s sales target of 100,000 units by April 2025.
These previously undisclosed figures highlight the challenges Humane faces more clearly. The sales of AI Pin fall significantly short compared to the $200 million raised from notable Silicon Valley executives like OpenAI CEO Sam Altman and Salesforce CEO Marc Benioff.
Humane spokesperson Zoz Cuccias mentioned some “misinterpretations” in The Verge’s report, including financial data. However, when asked what these misinterpretations were, Cuccias said, “We don’t interpret financial data; we leave that to our legal advisors.
Sources confirm that when an AI Pin is returned, the company is unable to refurbish it, leading to the device becoming electronic waste. This also means Humane missed out on the opportunity to generate revenue by reselling the device.
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